1,000 Cebu Sari-Sari Store Owners Get Support

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DANAO CITY, Cebu – At least 1,000 women micro-entrepreneurs in Cebu will get training support and access to resources to further boost their sari-sari store businesses.

The women will be enrolled in the Coca-Cola Sari-Sari Store Training an Access to Resources (STAR) Program, one of the most responsive and inclusive advocacy of the refreshment company in the Asia Pacific region.

“This is not a dole out program. We are giving these women micro-entrepreneurs training, education, and access to appropriate resources and suppliers,” said Adel Tamano, Coca-Cola Philippine Vice President for Public Affairs and Communications.

Since its launch in 2011, the company’s STAR Program has already impacted the lives of more than 80,000 women sari-sari store and carenderia owners around the country.

Under the program, women-entrepreneurs undergo a 12-week training with the Technical Education and Skills Development Authority (TESDA) to make them better entrepreneurs.

Aside from TESDA, partners of the program also include Coca-Cola FEMSA Philippines, Alay sa Kaunlaran, First Community Cooperative, Negros Women for Tomorrow Foundation, ASA Philippines, and National Confederation of Cooperatives.

Tamano said there are more than one million sari-sari stores in the country at present and about 50 percent of Coca-Cola’s income in the Philippines comes from these micro-businesses.

He also stressed that sari-sari store and carenderia owners who will graduate from the program are not required to exclusively sell Coca-Cola products.

READ ALSO: Cebu Job Fairs Offer 10,000 Jobs on Labor Day

In a statement, John Murphy, president of The Coca-Cola Company Asia Pacific Group, said the STAR Program in the Philippines is a model program on how Coca-Cola can create a more direct and positive contribution to the development of the communities where the company is present.

Coca-Cola Philippines launched the STAR Program in 2011, in line with the 5by20 global initiative of the Coca-Cola Company to economically empower five million women within its value chain by 2020. – CebuNewsPH.com

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